There are almost 1 billion users Facebook has become one of the most important social media networks we have today. It is a very potential marketing platform when you know how to use it. There are many ways to promote your business or service on Facebook. On Facebook one of the most easiest and effective methods for social media marketing is by using Facebook’s groups and pages feature.
First of all when you make a group on Facebook is also considered as community building marketing. This group can be considered as a hub for anything related to your business or service. The group will encourage people to be active in discussions and also share comments with other group members. Other than that a group is also a great way for you to communicate with current and potential customers. On the other hand Facebook groups have a few disadvantages. Let’s say you have large amount of group members Facebook will not allow you to send messages to every single one of them. They are afraid that you will be spamming them with useless information.
Next we have Facebook pages which is quite similar to groups with a few differences. Facebook pages is newer compared to groups but the basic function is the same and it is designed to help businesses and services promote their brand on Facebook. One main difference Facebook pages has over groups is that users have the ability to customize their Facebook page much more compared to the groups. Facebook applications, HTML, and Flash can be used to fully customize your page. Best of all with Facebook pages you can message all of your fans or followers without the risk of spamming. Other than that Facebook also allows you to have customizable URL for your Facebook page which is very important for SEO purposes.
Essentially which ever you decide to use the most important thing is that you regularly update and interact with your friends or followers. Be sure to manage your Facebook account properly in order to have a successful Facebook marketing campaign.