You know that competition is high when it comes to SEO. Your search engine optimization is how people find you online. This is because few people actually go to a web browser and type in a URL these days. Instead, we go to “Google” or our favorite search engine and we type in what we want. Higher placement in the search engines means your website will get more traffic than your competitors and this is what SEO is really all about.
So now that we’ve covered what SEO is, let’s get to the point of how to use it to beat your competition in the search results. First, understand that there is no magic formula or one technique that is all-knowing and will put you at and keep you at the top of search. There are many black hat techniques out there and if they work at all, it is only for a short time before you are banned by Google.
Even once you discover great methods of white-hat SEO to take your site to the top of search, it’s still something you have to keep working on. The internet is always growing and changing and you need to continue efforts to stay at the top or you will get beaten out by your competitors. This is why some people will buy SEO services to help keep them on track.
So now let’s take a look at some ways to do that:
Produce and publish excellent content- Content marketing is more important to SEO than ever before. If you want to get results, produce and publish high quality content. Create content that people want to engage with. Create content readers want to share. This counts for all of your content- blogs, articles, website pages, videos, podcasts, webinars, free reports, social media content and more.
Hire a professional- Sometimes you just have to let the pros do what they do best. Your job is to run your business and their job is SEO. Consider hiring an SEO professional to get ahead of your competition in search results.
Stay on top of SEO news- Keeping updated on the news in the SEO world is very important because it is always changing. Top SEO sites like such as Search Engine Land or Search Engine Watch will keep you up to date on the latest and greatest in the world of search.
Spy on the competition- If you want to be better than the competition, you have to know what they are doing and do it better. So spend some time looking into your competitors, their websites, their content and other tactics. This can be a great way to learn from what they are (or are not) doing and stay ahead of the game.
Do you have anything to add about beating your competition in SEO?
Lisa Mason is a content marketing expert and freelance writer who specializes in SEO for more than a decade now. She writes articles to inform and to educate.