Google unveiled its Panda update on the digital community at the start of 2011 and it transformed the landscape for the Search Engine Optimization (SEO) community. This update targeted the minds of several webmasters on paying a lot more attention to specific aspects of their site when talking about optimization.
If you believed 2011 would mean the end of this situation, you’d be wrong. Panda 3.2 is out and might well make as many unexpected situations as the original. Therefore, to make sure that your site has an excellent SEO strategy advancing into 2013, what type of factors you need to be considering?
It is practical to begin with this as quality and quality content as the main point on any website owners’ mind and its significance cannot be emphasized enough. Without quality and good content, a website does not have a chance. Keep in mind that content needs to be original and unique. Creating relevant posts and articles is very important. Don’t forget to write and make content for visitors to read, not a machine. The guidelines of Google inform us this and it is really worth dealing with this early.
Content that is based on group of keywords – To start with, just forget about creating content that is based on a single keyword. Now, you have to concentrate on a set of related keywords. Because you can no longer write SEO articles with a single keyword that is pointed out everywhere, you must also work with other related keywords including its synonyms.
Write for your readers – It is important to make your writing style less forced and more natural. This simply means that you have to write quality and good content for your readers to read and not for the search engines. It is also important to create content while keeping your readers in mind. If you will practice kind of writing, you are likely to get a lot of responses from your readers. This would mean greater sharing of ideas and better exposure for your posts and content. These types of activities will help your articles attain higher search engine ranking positions (SERPs) and get better visibility.
Avoid too much links – If you want to put a link in your article to direct your reader to another page of your site, you will need to put anchor text links in several parts of your content. This is absolutely a good idea but don’t overdo it. Too much linking just to improve your SEO will do you no good.
Keep the length of your articles – Several websites that have content of anything between 150-300 words and have several short pages will not help you any longer. Google has found out that a lot of site owners used this method to produce keyword based pages and several SEO articles just to try and reach the first page of Google SERPs. To be able to withstand this, Google gives more credit to articles that have 400-500 words in length. In addition, Google also prioritizes articles that have plenty of information to keep the readers hooked. If you think that these processes are too difficult for you, you can always seek the services of professional SEO service companies to help you produce trendy, fresh, and compelling contents to your different websites and blogs.
Take a closer look at where the traffic of your website comes from and research new opportunities and avenues for visitor growth. Being well-optimized on Google organic searches is extremely good. However, you must not let your company to become entirely dependent on this as its revenue stream. Even reliable SEOs can make errors and sometimes situations can happen that are out of your control. It may have an effect on rankings like server issues or errors by fellow workers.
Paid search – This is also a good option of revenue which is not explored properly by many individuals. A common belief is that organic searches convert more effectively than paid ones. However, this isn’t the case and is generally the outcome of a paid search campaign that was implemented ineffectively that has created a bad essence in the mouth of the marketer. There are certain things that you can do to help a Pay per Click (PPC) campaign produce best results.
Keywords and key phrases – Use key phrases and keywords that truly describe the service or products being offered and change your strategy for different offerings.
Cost – Estimate the exact cost in keeping and obtaining organic rankings because sometimes this could be a lot bigger than you initially expect. Match it up to your pay per click costs.
Reliability – Organic rankings will never be certain whereas if you pay up, paid search will show up on page 1 of Google searches.
Control – One bad factor about SEO is the inability of the marketer to target or completely understand the behavior of the users when doing searches.
This point has been dealt with many times but it is really worth reiterating here. Use key performance indicators (KPIs) to determine the effectiveness of SEO. You need to keep an eye if improvements to your website have influenced both visitor statistics and rankings. Use extreme care when utilizing the webmaster tools of Google for statistics as it will deliver personalized outcomes when a person is logged in.
Cedric Loiselle is a highly talented writer providing quality articles for a wide range of niches. These include business and finance, SEO and Internet, as well as home improvement and real estate.