There has been a lot of buzz in the marketplace about the new class of application – Tag Management. According to EConsultancy and Tealium report, 87% of digital marketers believe that tag management is the key to their online success. Although tag management has been around for a couple of years, today it is experiencing a blatant exception of technology that is primed for a blowout year in 2013. But what exactly it is?
In a nutshell, Tag Management System or TMS is nothing but a concept that allows digital marketers to manage all of their vendor tags by themselves using a single line of code and an intuitive web interface. All impressive enough, isn’t it? But how it works? Once the single master tag is implemented, all the other tags are deployed and managed through a web console without ever touching the web page again. Fine! But why experts say that tag management is going to play a vital role in this year 2013? Continue reading to know the exact reasons behind.
Enhanced Marketing Velocity:
TMS benefits digital marketers with enhanced speed and efficiency of their digital marketing operations. Digital marketers can enjoy complete freedom in launching revenue-generating vendor campaigns more efficiently thereby enabling them to optimize the results much faster. Also it allows users to easily add, edit or remove any vendor tag via intuitive web interface without requiring any assistance from development resources.
As marketers are empowered to manage their own solutions, IT professionals are free to work on more strategic projects. This results in cost reduction. A recent study by ROI of Tag Management reveals that 73% of respondents said, using a TMS was more economical, with 45% saying it was significantly less expensive than manual tagging.
Improved Site Performance:
According to Kissmetrics, one second delay in page response can result in 7% reduction in conversion rates. Hence site performance matters a lot and has huge impact on business results. TMS deploys a single smart tag to manage all the other tags, which dramatically lowers the page load times, increases site performance, customer satisfaction and conversion rates.
Facilitates Vendor Selection:
With TMS, digital marketing vendors can easily add, edit and remove any tags via intuitive web interface. This facilitates online retailers to set up split segmentation between different vendors and choose the vendor who delivers reliable results in near real time. Further it helps you to make effective data driven decisions.
Enhanced Consumer Privacy:
Tag Management offers privacy protection to online visitors. It makes it easy to support the “Do Not Track” feature within modern web browsers. Your privacy will be still protected even if your digital marketing vendors aren’t compliant with this measure.
Due to these reasons, tag management is considered as the feature for future. Today TMS has become the key component of any digital marketing campaign and makes those shiny new marketing solutions even more persuasive and compelling.
Author Bio: Alfred is a tech lover who writes for Dot Com Infoway – Internet Marketing Company. They provide excellent Internet Marketing solutions for online business with the help of well trained Search Engine Marketing Specialists.