Although using pay per click advertising has benefits throughout the year, the Christmas season is a time when you can get the most bang for your buck. People are more likely to spend money around the holidays, especially on things that are wants, rather than needs, which gives you a chance to expand your customer base. Having an aggressive PPC advertising campaign with Google Adwords is a good idea in the months leading up to Christmas, as it can help your sales during that time and throughout the year.
Advertise Heavily on Mondays
Statistics show that people are more likely to spend money online on Mondays than any other day of the week. This is perhaps because these individuals have spent the weekend browsing traditional retailers and either did not find what they wanted or were not happy with the prices. Whatever the reason is for individuals to shop online on Mondays, it is something that PPC advertisers should remember. The more visible your ads are on Monday, the better chance you have of directing targeted traffic to your site.
Although mobile PPC advertising is has nowhere near the market share of PC pay per click advertising, it is a market of which you should take advantage. The reason is that people are much more impulsive during the holiday season and, therefore, are more likely to make a quick mobile purchase. An increasing number of people are now using their phones to check prices while they shop and if they come across one of your ads while they are searching for information on a product, it gives you a better chance of making a sale. As long as your prices are lower and your PPC ads are strategically places, mobile advertising can work for you.
Keep Your Ads Up Late
Just because it is getting closer to Christmas does not mean that it is time to scale back your advertising. In fact, the opposite is true, as people are now learning that they can shop online in the final week before Christmas and still receive their goods on time. Keep your advertising up until Christmas, or even later, so customers can shop last minute gifts. You can even use Google Adwords to your advantage by ensuring that your PPC ads inform your customers about last minute delivery, if you offer that service.
Use the Season to Your Advantage
It is no secret that consumers spend more money at Christmas than any other time of the year. This, however, does not mean that you should slow down your use of Google Adwords. Although more consumers will be looking for what you have to offer, more of your competitors will be increasing their advertising budgets. You should ramp up your advertising to compete with other businesses and secure an even larger portion of the market. You can bet that your competitors know how competitive it is during the holidays, so it is important that you work smarter than ever before.
Michael H. Epps is a blogger who studies AdWords advertising strategies with www.perrymarshall.com