Building an e-commerce website can quickly get tedious and unbelievably cumbersome. It can also result in a lot of unhappiness between the website owner and the developer. This unhappy scenario can be the result of a mismatch between what the website owner needs and what the developer can deliver. There needs to be a perfect understanding or a bridge between business needs and technology needs for the implementation of a successful e-commerce website. Perhaps one of the easiest choices to make in order to enjoy not just a successful e-commerce website but also a successful relationship between the website owner and developer is a software solution called Magento.
With a staggering array of features and capabilities, Magento makes the life of many developers easier. With its superb flexibility, customization and unique features, such as support for multiple payment gateways and multiple languages, Magento is one e-commerce software solution that has totally earned its market leadership status. One of the features of this e-commerce solution is something known as Magento Amazon. With this feature, the developer and the website owner can enjoy capabilities such as management of product listings, an automatic feed being generated and sent to search engine services, and so on.
Magento Amazon also works with different Magento extensions. One of the most successful extensions is the GoMage Feed Pro. This software solution comes in three editions, namely Community, Professional and Enterprise. Its biggest key deliverable is the ability to provide all possible information about products in an online store to search engines like Amazon, Google Product Search, eBay, ChannelAdvisor and so on. With this product feed feature, a website owner can send data from any of his Magento stores to the search engine services it uses.
Magento, an open source e-commerce solution, can help in aspects such as sending website products to Amazon Marketplace, syncing information on stock levels with Amazon, editing the description of products, editing the prices of products for Amazon, and importing Amazon orders. All of this simply means that the website owner and/or the developer spends less time in maintaining and managing the listing of products. Optimizing aspects such as feed titles, categories, descriptions and so on can help aid better retail operations. Activities such as sending product data files through FTP or SFTP and being able to automatically send product data files in compliance with business rules can make the website function in a much smoother manner.
Such a high level of integration between Magento and Amazon makes for more efficient tracking of the performance of each Magento store or Magento shopping website, and the ability to apply analytics to get a better grasp of product data and online shopping behavior. A business owner can also apply all optimum and required business rules to get maximum returns on investment or ROI. All of this simply makes for better business sense and a more successful e-commerce website. With easier product data management, Magento can gladden the heart of any website owner!
This article is written by James J. James is a blogger who loves to write articles on web development, web designing, affiliate programs etc.